Social business is defined as the ability of an organisation to use its online communities to improve its performance. Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff: Increase donations by engaging donors. Engage with members to improve membership retention and increase membership value. Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation. Connect members where you to stay at the centre of your valuable community. Allow your members and donors to create their own communities. Extend your reach on a secure platform to leverage social media and drive members to your community. Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback. Streamline internal and external communications across communities and groups with customisable privacy settings.