There has been a fundamental shift in the way we do business. Driven by online social networking tools such as YouTube, Facebook and Twitter, how we communicate with stakeholders and how we organise ourselves to produce those messages has changed forever. Euan Semple, author of “Organizations Don’t Tweet People Do” examines what these changes mean for people in business, how they represent a new wave of exciting opportunities for 21st century organisations and what lies in store for managers and the role they will play in the future of work.
